diff --git a/backend/alembic/versions/20240927_0006_user_email_confirmation_columns.py b/backend/alembic/versions/20240927_0006_user_email_confirmation_columns.py
new file mode 100644
index 0000000..4d9b7c8
--- /dev/null
+++ b/backend/alembic/versions/20240927_0006_user_email_confirmation_columns.py
@@ -0,0 +1,28 @@
+"""Add email confirmation columns"""
+
+from __future__ import annotations
+
+from alembic import op
+import sqlalchemy as sa
+
+# revision identifiers, used by Alembic.
+revision = '20240927_0006'
+down_revision = '20240927_0005'
+branch_labels = None
+depends_on = None
+
+
+def upgrade() -> None:
+    op.add_column(
+        'users',
+        sa.Column('is_email_confirmed', sa.Boolean(), server_default=sa.sql.expression.true(), nullable=False),
+    )
+    op.add_column('users', sa.Column('email_confirmation_token', sa.String(length=128), nullable=True))
+    op.add_column('users', sa.Column('email_confirmed_at', sa.DateTime(timezone=True), nullable=True))
+    op.execute("UPDATE users SET is_email_confirmed = 1")
+
+
+def downgrade() -> None:
+    op.drop_column('users', 'email_confirmed_at')
+    op.drop_column('users', 'email_confirmation_token')
+    op.drop_column('users', 'is_email_confirmed')
diff --git a/scripts/reset_demo_data.py b/scripts/reset_demo_data.py
index 97f9613..cfb3f5a 100644
--- a/scripts/reset_demo_data.py
+++ b/scripts/reset_demo_data.py
@@ -12,6 +12,7 @@ from sqlalchemy.orm import Session
 
 ROOT = Path(__file__).resolve().parents[1]
 sys.path.append(str(ROOT / 'backend'))
+sys.path.append(str(ROOT))
 
 from app.main import run_migrations
 from app.core.config import settings
@@ -20,11 +21,16 @@ from app.models.mission import MissionSubmission
 from app.models.store import Order
 from app.models.journal import JournalEntry
 from app.models.user import User
+from scripts import seed_data
 
 
 def reset() -> None:
     """Очищаем пользовательскую активность и загруженные документы."""
 
+    db_file = settings.sqlite_path
+    if db_file.exists():
+        db_file.unlink()
+
     original_cwd = Path.cwd()
     try:
         os.chdir(ROOT / 'backend')
@@ -52,7 +58,13 @@ def reset() -> None:
         shutil.rmtree(uploads_dir)
     uploads_dir.mkdir(parents=True, exist_ok=True)
 
-    print("Demo data cleared. Mission submissions, journal entries, orders и загруженные файлы удалены.")
+    sentinel = settings.sqlite_path.parent / ".seeded"
+    if sentinel.exists():
+        sentinel.unlink()
+
+    seed_data.seed()
+
+    print("Demo data reset and reseeded with fresh hitchhiker-ready fixtures.")
 
 
 if __name__ == "__main__":
diff --git a/scripts/seed_data.py b/scripts/seed_data.py
index 48ef6dd..0408118 100644
--- a/scripts/seed_data.py
+++ b/scripts/seed_data.py
@@ -3,7 +3,7 @@
 from __future__ import annotations
 
 from pathlib import Path
-
+import os
 import sys
 
 from sqlalchemy.orm import Session
@@ -33,7 +33,12 @@ def seed() -> None:
         return
 
     # Перед наполнением БД убеждаемся, что применены все миграции.
-    run_migrations()
+    original_cwd = Path.cwd()
+    try:
+        os.chdir(ROOT / 'backend')
+        run_migrations()
+    finally:
+        os.chdir(original_cwd)
 
     session: Session = SessionLocal()
     try: